When you are a financial advisor, one of your primary goals is to communicate information about all of the products and services that your company has to offer, everything from savings accounts, to stocks, to bonds and mutual funds. In order to communicate this information to prospective clients, you need to develop a marketing plan.
What marketing tools are available for a financial advisor? You can use print advertising, ads that you place in your local newspaper or in community magazines. For marketing, a financial advisor can develop a direct mail campaign. A financial advisor can do marketing using the internet: emailing, hosting an informational website, and even using a pay per click internet marketing campaign.
In addition, as a financial advisor you can market the products and services that you offer with microsites. You can think of a microsite as a supplemental web page, a smaller informative page dedicated to one product or service rather than your entire business. Retirement microsites provide you with the opportunity for marketing just one of the services that you offer as a financial advisor.
But how do you put together an effective financial advisor marketing campaign using any of those tools, separately or together? One thing you can do is to partner with Alphabaymediamarketing – Lead Generation for Financial Advisor. You may be wondering what retirement leads have to do with financial advisor marketing, let us explain.
Think about a time when you were looking for specific leads because you were going to begin offering a new mutual fund. At that time, you wanted to find leads for potential customers who would be most interested in the information on that product.
The same is true when you have any other product or service that you are beginning to market: you need to be sure that you are getting the right information to the right people at the right time. With a partnership with Alphabaymediamarketing – Lead Generation for Financial Advisor firms, you’ll get real-time leads, leads for those people in your area who are already looking for the products and services that you, as a financial advisor, have to offer. You’ll be able to contact them when you can be sure that they are receptive.
That’s the benefit of having qualified leads, you will be able to connect with people who are already interested. But you won’t only get those qualified, targeted real-time leads; you will also be able to take advantage of the experience that our company has with generating leads for financial products and services on the internet.
They will work with you to understand your marketing goals, both general and specific goals, goals for a particular product and goals for the growth of your business. They will work with you to optimize your website, and they’ll work with you to develop targeted financial advisor marketing campaigns.
They will help you to develop microsites to describe particular products and services. They’ll make sure that your marketing materials provide all of the information your prospective clients will need. They’ll also make sure that you have a way to gather information about the people who are visiting your sites, information about who they are, where they are from, and what retirement services they need.
Once you have that information, you will be able to determine which leads to follow up with when it comes time to market a new product or service. Once you have information about prospective clients, you will be able to work with your staff so that the person who is best suited to each product or service is the person who is making a connection with a prospective client, and that will make it more likely that your leads will convert and those individuals will become your clients.